Blog
Practical writing on AI and product discovery for B2B companies: where AI actually pays off, which use cases are worth building, and how to tell.
The state of B2B AI use cases in 2026: what 80 documented cases show
54% take weeks, 36% never publish a number, long builds disclose ROI most often, and customer service dominates the public record.
80 real AI use cases for B2B companies (with the numbers)
Documented implementations inside real companies: who did it, with what tools, how long it took, and what it returned. Plus how to pick your first one.
When a manufacturer says "we need AI", this is what they mean
Behind almost every "we need AI" sits a margin problem with a deadline. What it looks like from inside, and which use cases actually answer it.
Where to start with AI when everything looks possible
Start from friction, check readiness honestly, define the metric, and run one pilot instead of five. The method, step by step.
A demo gets applause. A business case gets budget.
Why AI demos die in meetings, the five brackets a funded pilot needs, and what a 200-ideas-to-15-pilots enterprise funnel teaches about the filter.
Does it need AI, or a script?
One question sorts half your AI backlog: does someone have to read it and decide what it means? Seven patterns, with the trap where a script still wins.
Top 10 AI use cases for B2B: three full breakdowns
Aerotech, Choco, and C.H. Robinson in full: company, friction, tools, numbers, honest tier. The other seven live in the library.
How to serve smaller B2B customers profitably with AI
"Smaller customers became too expensive to serve manually." Four working patterns that change that math, with numbers.
The 4 AI workflows that pay off first
Knowledge base, call summaries into the CRM, inbound triage, document drafts. No developers needed; each with a readiness criterion and a first step.
The 90-day AI plan: what to show after one quarter
The CEO said the company needs an AI strategy. Three deliverables that survive a board: a two-page memo, a hard shortlist, and pilots with baselines.