12LANE.AI

Free resources

Library · 80 cases

AI Use Case Library

80 documented AI implementations inside real companies: who did it, with what tools, how long it took, what it returned. Filterable by function, tier, and industry.

Toolkit · 6 Claude skills

AI Discovery Toolkit

Reusable Claude skills for customer research, competitor analysis, and interviews, plus the Reddit JSON trick. Use AI in discovery without losing human judgment.

Blog · Articles

Practical articles

Does it need AI or a script? Where to start when everything looks possible? The 90-day AI plan? Short, specific, with numbers from real companies.

Map · 26 platforms

The Fractional Work Map

26 platforms for fractional, interim, and advisory work, with rates, regions, and how you get in. Built for my own search: 50+ applications and 7 invites in the first five days. No affiliate links.

Ekaterina Servetnik

Hi! I'm Ekaterina. I run product discovery and AI strategy for B2B companies. If you want to talk about what's happening in your company, book a call.

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